Project Description

TOYOTA Concept-愛i 

William Chergorsky, Project design manager, Interior chief designer 

“Our fundamental idea behind it was trying to humanize or warm up the technology, and make it more approachable. You have to find a way to endear the technology to people to make them want to drive it.”

Ian Cartabiano, Chief designer

“Somebody came up to us when we first showed it and said, “It looks like a human made it.” That’s exactly what we were trying to achieve.”